Hearth Brands (formally Net Direct Merchants and a part of Renovation Brands) is the parent company of a select group of home improvement products brands serving both residential and commercial customers. With a distinct focus and competence in digital marketing and operational excellence, Hearth Brands is uniquely positioned to serve today’s consumer.

Hearth Brands is currently comprised of three specialty eCommerce brands. Each brand is the leading player in its niche, with an emphasis on quality products, expert sales support and fast delivery times. Home owners as well as professional clients - including builders, designers architects, and property managers turn to us for superior products and outstanding service.

Our Mission

It is our mission is to offer high quality products delivered through exceptional service. We focus on being the expert in the category and pride ourselves in providing outstanding product education, sales and service support.

Our Vision

To be the best digital multi brand provider in the niche improvement products space. We will continue to grow and improve our capabilities and offerings through both organic and acquisition growth.

The company is headquartered in Alabama and is primarily owned by private equity firm Digital Fuel Capital in Newton, MA and Rick Morse, the Founder/CEO. Hearth Brands actively seeks acquisitions of high growth digital consumer businesses in the improvement products space.


Our employees are our #1 asset.

As we continue to grow, finding great talent to help us execute our mission and vision is our top goal. If you are interested in joining a fast moving eCommerce retailer, we would love to talk with you.

Performance Marketing Manager

Location: Remote

Department: Paid Search

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Marketing / Merchandising

(256) 765-2171 Ext 297


Press Inquiries

(256) 765-2171 Ext 297